Greenwashers of the year

Abstract

Course: DE 545 Theory Development Place: KHiO Date: 17th June, 2022 Time: 4-5 pm Address: Fossveien 24, 0551 Oslo Refreshments: tank-water was served

A lineup was hosted at KHiO (Oslo national academy of the arts) to search sustainability, advertisement and business: The Greenwashers of the Year. The display springs from a collaboration between the Consumer Council and KHiO, based on an idea from the Consumer Council.

The display took place at KHiO, place: the “Cathedral”, Friday 17th June, at 4pm. The display was conceived as a lineup of student works, in a narrative itinerary across 4 thematic clusters. The guests are invited to look at the work, and discuss with the students.

The Greenwashers of the year, is conceived as an experimental first phase in which we emphasise visualisation: visualisation in advertisement and visualisation in a critical response to it. The contributions are from students in the first year of their MA at KHiO.

The objective is to ponder on how the visual approach to the use of sustainability arguments in advertisement, will influence how we think about the topic and discuss it. How can visualisation contribute to critical thinking, and not only to advertisement? See for yourself…

The guests were welcomed on the way home from work to vacations, or the last party before the summer break. After the lineup a fashion show took place with the collections from the students of fashion and clothing who passed their exam this year,

In a phase 2 of the Consumer Council’s focus on greenwashing, the reflections and experimental outcomes from the present phase 1 will be included. The award will be selected from the nominees—including some of the students work in a wider range of pitches—and announced at a conference hosted by the Council September 28th 2022. _______ Process: a set of thematic flyers were made and shared with the students, to document our progress and where we were with the course plan. Synoptic flyers were used to pick up on or gravitational towards the class process as such. Documenting process and monitoren progress are two facts of a curriculum, in which the main driver is the students’ development of their MA content and reflective practices. Four candidates from MA2 (second class MA) came to tell about their theory projects: Erlend Grevskott, Nina Havermans, Sindre Buraas, Araitz Mesanza, Margaret Abeshu and Jennie Steen. __________

As a prompt to their final theory course in the autumn—in their second year MA2—the students produced an essay each, that were then gathered and edited in an anthology. Lower files to the left.